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The point was tearing down everything in a search for something else. But I’d never pushed myself to see what I was capable of because I didn’t have to.
I had a little experiment in my life in my early 20s where I knew what I wanted to do but I was afraid to do it. Then I thought ‘what would happen if I get rid of all the shit I don’t need? It was like ‘fuck you’ and I became autonomous and turned inward and found all this hatred and ‘me against the world’ attitude.
Dre and president Luke Wood, along with VP of Marketing Omar Johnson and chief designer Robert Brunner rolled out three new products, but also expounded at length about the company, its history, its perfectionism and philosophy.
STORY: Trent Reznor Signs With Columbia For ' How to Destroy Angels' Releases The main takeaways, beyond the release of the Beats Pill, the Executive headphones and upgraded in-ear headphones called ur Beats ( head here for more info on those): 1) Trent Reznor has signed on with the company in a consulting role, upping its already high perfectionism; in a Facebook post he said: " Some of you may have read that I have begun working with Beats By Dre.
Universal eventually agreed to the music video, but Romanek now faced a race against time, with Cash’s health declining and the 71-year-old being unwilling to stick around in the cold Tennessee weather. Original conception for the video thrown out the window, Romanek jumped on a red-eye flight to Nashville and began scouting potential filming locations, leading him to Cash’s home and museum, The House of Cash.“It had been closed for a long time,” the director recalled. That’s when I got the idea that maybe we could be extremely candid about the state of Johnny’s health - as candid as Johnny has always been in his songs.”That idea would blossom into a heart-wrenching music video, that spoke about the transience of life, the gracelessness of death, the Ozymandian crumbling of an oeuvre and the decline of a genre, an era and an attitude.
Dre said, ' It's one thing to steal the music, it's another thing to destroy it.' These tech companies -- consciously or unconsciously -- were ignoring sound. I'm proud that Beats was able to turn an entire generation onto sound.
The entire ecosystem of this young generation was a bad-sounding computer and a bad-sounding earbud -- a 0 ipod and a 30-cent earbud! We had to get young people into the sound."How are we going to [do that]? We'll treat the headphones like it's U2 or Eminem. I don't care what they buy, but dammit, they cannot go back now.
In line with their far-reaching marketing skills, Beats by Dre knows how to throw a press event.
In an event at the company's glossy pop-up-turned-permanent store in Manhattan's So Ho district, principals Jimmy Iovine, Dr. Fan will undoubtedly be excited to learn Trent Reznor and company, who have been known to take N. The news of a new Nine Inch Nails album came in the form of a tweet from Reznor that stated, “New NIN coming in 2016.